One of the best business-centric reality shows, THE PROFIT, returns for a fourth season this August, and I cannot wait. The series follows business owner and investor Marcus Lemonis as he rides in with a white horse (his business acumen and money) to rescue mostly family business from financial and emotional ruin. THE PROFIT is a delicious reality show that even the most ardent hater of reality can get into, and knowing it will be back on Tuesday, August 23rd at 10:00 PM et only on CNBC.
From the press release:
The new crop of entrepreneurs will get a crash course in Marcus’ famed “Three Ps”: People, Process and Product. Before landing an investment from the multi-millionaire, the diverse group of fledgling business owners will have to hand over the reins and take Marcus’s master class on how to run a business – passing the test could be the difference between turning a profit or shutting down.
The new businesses featured in season four include (*alphabetical order; air dates to be announced):
- Bowery Kitchen Supplies – New York, NY
- DiLascia – Los Angeles, CA
- Farrell’s Ice Cream Parlour Restaurants – Orange County, CA
- Flex Watches – Los Angeles, CA
- Honest Foods Catering – Chicago, IL
- Murchison-Hume – Los Angeles, CA
- Pacific Hospitality Design, Inc. – Los Angeles, CA
- Pollos Al Carbon Los Gemelos, Inc.– Port Chester, NY
- Susana Monaco – New York, NY
- Tea2Go – Dallas, TX
- The Soup Market – Milwaukee, WI
Since “The Profit” first premiered, Marcus Lemonis, Chairman and CEO of Camping World and Good Sam Enterprises, has invested more than $35 million of his own money in the companies featured on the series. Lemonis’ diverse portfolio includes: Mr. Green Tea, Sweet Pete’s, Amazing Grapes, Simple Greek, Shuler’s BBQ, Erika Cole by Raquel, Courage B, Precise Graphics, Bentley’s Corner Barkery, Biren & Co, Inkkas Shoes, among others.
In each one-hour episode of “The Profit,” Lemonis makes an offer that’s impossible to refuse; his cash for a piece of the business and a percentage of the profits. And once inside these companies, he’ll do almost anything to save the business and make himself a profit; even if it means firing the president, promoting the secretary or doing the work himself.