Premiere Date Set for Season Four of ‘The Profit’

One of the best business-centric reality shows, THE PROFIT, returns for a fourth season this August, and I cannot wait. The series follows business owner and investor Marcus Lemonis as he rides in with a white horse (his business acumen and money) to rescue mostly family business from financial and emotional ruin. THE PROFIT is a delicious reality show that even the most ardent hater of reality can get into, and knowing it will be back on Tuesday, August 23rd at 10:00 PM et only on CNBC.

From the press release:

The new crop of entrepreneurs will get a crash course in Marcus’ famed “Three Ps”: People, Process and Product. Before landing an investment from the multi-millionaire, the diverse group of fledgling business owners will have to hand over the reins and take Marcus’s master class on how to run a business – passing the test could be the difference between turning a profit or shutting down.

The new businesses featured in season four include (*alphabetical order; air dates to be announced):

• Bowery Kitchen Supplies – New York, NY
• DiLascia – Los Angeles, CA
• Farrell’s Ice Cream Parlour Restaurants – Orange County, CA
• Flex Watches – Los Angeles, CA
• Honest Foods Catering – Chicago, IL
• Murchison-Hume – Los Angeles, CA
• Pacific Hospitality Design, Inc. – Los Angeles, CA
• Pollos Al Carbon Los Gemelos, Inc.– Port Chester, NY
• Susana Monaco – New York, NY
• Tea2Go – Dallas, TX
• The Soup Market – Milwaukee, WI

Since “The Profit” first premiered, Marcus Lemonis, Chairman and CEO of Camping World and Good Sam Enterprises, has invested more than $35 million of his own money in the companies featured on the series. Lemonis’ diverse portfolio includes: Mr. Green Tea, Sweet Pete’s, Amazing Grapes, Simple Greek, Shuler’s BBQ, Erika Cole by Raquel, Courage B, Precise Graphics, Bentley’s Corner Barkery, Biren & Co, Inkkas Shoes, among others.

In each one-hour episode of “The Profit,” Lemonis makes an offer that’s impossible to refuse; his cash for a piece of the business and a percentage of the profits.  And once inside these companies, he’ll do almost anything to save the business and make himself a profit; even if it means firing the president, promoting the secretary or doing the work himself.